How to Choose a Domain Name

how to choose a domain name

Knowing how to choose a domain name is important as it’s the name that readers will type into their web browser to find your website or blog directly, and also its the name that search engines will display as your site name in their search results such as www.myfabsite.com

Selecting a great name for your precious new site is one of the most important choices you may make. Like choosing a name for your baby, once you have committed to a name, it’s not ideal to then change it later on. Below are 10 great tips that I recommend you follow when choosing your domain name.

1. Make sure you use a .com domain name

When thinking about how to create a great domain name, one of the most important tips I recommend is that you use a .com domain name rather than .net or .biz as there is increasing evidence that .com is regarded more highly by search engines such as Google, Yahoo, or Bing.

Also consider that most Internet users may ‘presume’ a site will be .com and may type in your site name and add .com on the end when typing it onto a browser and could end up on another persons site who owns the .com version of your site name.

Play it safe, get a .com

2. No hyphens

Don’t put hyphens (dashes) in the name, for example myfabsite.com is more preferable than my-fab-site.com and although it is easier on the eye with a hyphen, it becomes harder if advertising through radio or word of mouth. There is some debate surrounding if using hyphens can negatively impact your SEO, and although there is no hard evidence, I recommend leaving them alone.

3. No numbers

It’s harder to communicate verbally a domain name that has a number or numbers in it so avoid numbers in your domain name. It’s can also look a bit small time, as there are not many large websites that use numbers.

4. Not Too Long

Try to keep the name less than 20 characters as www.MyAmazingWebsiteAboutSpeedboats.com is not only super long, looks a tab unprofessional, but is also hard to type for visitors who know your sites name and want to go direct from their web browser. Much better to have something shorter and a little personal like www.JimsSpeedboats.com

5. Use keywords if possible

Adding specific keywords in your domain name that describe you and the service you offer can help with SEO (Search Engine Optimization). For example HandmadePurses.com includes the keywords ‘handmade’ and ‘purses’.

6. Make it personal

Let’s go one extra. No only add specific keywords in your domain name, also add something personal that describes you. For example JillsHandmadePurses.com includes the keywords ‘handmade & purses’ PLUS feels more personal as we know its Jill’s site.

7. Avoid being generic

Try not to be too generic with your domain name, for example TheBestLuxuaryShoes.com is too generic when compared to SophiasLuxuaryShoes.com

8. Easy to pronounce

Make life easier for visitors to share your domain name by word of mouth, and easier for you to share via radio or podcasts, by having a name that is easy to pronounce.

9. Something new

You can consider something short, sweet, memorable and NEW. Think of some of the most famous sites in the world who basically invented a new word and used that for their company and their domain name:

  • Twitter
  • Facebook
  • Instagram
  • Google
  • Bing
  • Yahoo
  • Apple

10. Check Google Before You Buy

Make sure the domain name you want to use is not already the actual name of another company, or trademarked/copyrighted in any way. Take some time to do a bit of research on Google to save a potential problem later down the line.

11. Is your Perfect Domain Name Available?

You can try entering some different domain names that you feel are a good fit for your site by using the below tool to see if they are available!


The Next Step

By now you should have:

  • Chosen an awesome domain name for your site
  • Checked that it is available to purchase
  • Are ready to ‘push the button’ and get that site online!

Well hold your horses partner, as you most likely need a company to host your site. Below are 2 great choices depending on your experience.


If you are new to WordPress and would also like not only a domain name with hosting, but would like awesome training to take you from compete novice all the way to expert, then I recommend Wealthy Affiliate. Their training videos are excellent. It is free to try for 7 days, you can use their training free of charge during that time, and whats more if you don’t even need to give them any credit card details.

Wealthy Affiliate Details

Check out more detailed information on Wealthy Affiliate


If you already understand how to build a blog or website using WordPress and simply need a domain name and great hosting then I thoroughly recommend Bluehost.


Bluehost Details

Check out more detailed information on Bluehost


If you have any questions or comments regarding domain names then please feel free to leave them below, will be great to hear from you.


Andrew | The Guide Geek







  1. Hi there,
    A site owner should have a real good thought about the name of their site – unless they are shooting for personal branding. As they certainly should have a thought about the branding aspect and what message is conveyed by their domain name.

    • Hello Derek, yes good branding (and more specifically your domain name) is vitally important to get right first time as its costly to change direction halfway through.

Leave a Reply

Your email address will not be published. Required fields are marked *